Strategie skandalu i stereotypy odbioru
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Date
2003
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Wydawnictwo Naukowe UAM
Title alternative
The strategies of scandal and the stereotypes of reception
Abstract
The terms used in this title are connected - as two opposite kinds of reaction to the text and they
exist outside: in conciousness of author and reader. Stereotype is necessary to hold intercourse;
scandal is the effect of disturbance in communication but sometimes there is inversely: the communication
bases on expectation of scandal - as particular convention. Scandal is a subjective
phenomenon; it isn't an event, but it is a kind of response: protest or indignation. Most often it is
created by media. This article is also the attempt formulate a small theory of scandal. It diferentiates
accidental scandal from specially prepared one. Each of them is possible only it concerns
the context of: person's life (1), point of view (2), custom (3) or artistic canon (4). In the first one
scandal is connected with a message; in the rest - depends only on verbal act.
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Citation
Przestrzenie Teorii, nr 2, 2003, s. 73-88
ISBN
978-83-232-2077-0