PODSTAWOWE ASPEKTY RACJONALNOŚCI ZACHOWAŃ KONSUMENCKICH

dc.contributor.author	Senda, Joanna
dc.date.accessioned	2013-03-19T11:28:36Z
dc.date.available	2013-03-19T11:28:36Z
dc.date.issued	1998
dc.description.abstract	The theory o f economy admits that subjects operating within a market, consumers included, are all guided by the principle of rationalism when taking their market decisions. However the rationalism of behaviour could not be related to economic criterions exclusively, The article is an attempt to demonstrate that in most situations the behaviour itself of a consumer is justified subjectively, From his own point of view the consumer behaves rationally despite of the fact that his uczions may be evaluated as being irrational. The consumers’ behaviour is a complex result of his own economic, psychological and social positions. In the analysis of her theme the Author considers the following rationalism of human behaviour, essential points and different kinds of a consumers’ behaviour and - rationalism of the latter.	pl_PL
dc.identifier.citation	Ruch Prawniczy, Ekonomiczny i Socjologiczny, 1998, nr 2, s. 159-170	pl_PL
dc.identifier.issn	0035-9629
dc.identifier.uri	http://hdl.handle.net/10593/5519
dc.language.iso	pl	pl_PL
dc.publisher	Wydział Prawa i Administracji UAM	pl_PL
dc.title	PODSTAWOWE ASPEKTY RACJONALNOŚCI ZACHOWAŃ KONSUMENCKICH	pl_PL
dc.title.alternative	FUNDAMENTAL ASPECTS OF RATIONALISM OF A CONSUMER BEHAVIOUR	pl_PL
dc.type	Artykuł	pl_PL

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