Przegląd Prawa Rolnego, 2017 Nr 2 (21)

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Repercusión del Avance Tecnológico en la Ampliación del Comercio de Productos Agroalimentarios en un Mercado Globalizado
(Wydawnictwo Naukowe Uam, 2017) Trinidad Vázquez, Ruano
Since the 1990s, the olive sector has undergone important changes that are reflected in the consumption habits as well as in the production and marketing of olives and olive oil. The marketing of an agri-food product, including olive oil, must not be carried in disregard of the context of the globalisation of the economy, nor to the development of the New In-formation and Communication Technologies. Consequently, it is of interest to analyse the particularities that characterise various electronic instruments that enable the provision of electronic commerce services legally. This work focuses on the establishment of a virtual store and the electronic ways of promoting (advertising) the image of the company and its products.