Browsing by Author "Augustyniak, Hanna"

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    Badania preferencji wobec marek - znaczenie w zarządzaniu
    (Wydział Prawa i Administracji UAM, 1997) Augustyniak, Hanna; Majewska, Maria
    The article is an attempt to create a methodological concept of research of brand-name perception and preferences and a presentation of empirical results of such a research. The objective of the research was to diagnose the level of perception and preference differentiation of selected brand-names of coffee and to identify factors which cause this differentiation. Age, gender and educational background were hypotetically taken as potential factors which may cause the phenomenon. The research took into account prices and other determinants of the preferences. The research employed the method of partial survey. The population of Poznań above 18 was taken as the general population for the research. The survey used representative method based on a study of perceptions and preferences of randomly selected customers of food stores handling coffee. The research evaluated the perception of utility characteristics and consumer behavior as well as attitudes expressed through purchase decision-making process, buying only certain brands of coffee or declaring such a predisposition. The survey indicates substantial consumer preferences differentiation. The penchant to buy two leading brands of coffeee: Jacobs and Astra is very well pronounced. The research indicates that age, education and gender are indeed, the determinants of the surveyed preferences. Notwithstanding, the authors recommend further, sequential research of the same scope to make the study conclusive for management.
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    Homogeniczność kulturowa małżonków w świetle badań środowiskowych
    (Wydział Prawa i Administracji UAM, 1989) Augustyniak, Hanna
    A full developmental cycle of a family includes the period of its formation and the shaping of procreational attitudes and behaviours. So far, relatively little attention has been paid to the problem of family formation by sociologists and demographers. The present article is an experimental study aimed at working out research tools which would allow to evaluate the links between social environment of a family, its cultural homogenity and a pattern of family formation in the period of modernization changes. The author focuses her attention on cultural environment of regional groups. These groups represent different degree of evolution of cultural transfer between the generations. One of the problems considered in the article is concerned with statistical identification of culturally homogenous groups. Patterns of family formation were analysed in both demographic and sociological aspects. Empirical material was gathered in the course of direct interviews among 3248 families living in Warmia, Mazury and Lubawa regions. The importance of the problem consists also in the fact that differentiation as to the number of children is of psycho-sociological background and is tightly connected with the period of family formation. The statistical analysis leads to the conclusion that homogenity is favourable to the retention of the specificity of the family formation pattern, whereas cultural heterogenity leads to its uniformity. It seems that changes in the.
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    Rola rodziny w transmisji kultury regionalnej i jej wpływ na prokreację
    (Wydział Prawa i Administracji UAM, 1985) Augustyniak, Hanna
    The results of initial theoretical and empirical studies conducted in the framework of the crucial problem 11.5 „Formation of the demo-graphical processes and a socio-economic developement of Poland" indicate that a cultural factor is one of the factors differeneiating demographieal -processes in a microscale in an intergenerational handling. Identification of that factor on the grounds of procreationa1 attitudes and behavior in families is not possible with the results of previous sociological, ethnographic and demographic surveys. The article attempts at problem formulation with the discussion being conducted on the borderline of the three mentioned scientific disciplines. The complexity of culture, its functional character as well as the basic elements constituting it: hierarchies of values, attitudes, sccio- - moral norms, customs, patterns and 'models shaping a system of human convictions are including the questions of procreation within the range of culture. A family is forming its image by means of the impact of a general national culture and of particular subcultures. A differential influence on the parental attitudes is yielded mostly by the regional culture. Many institutions and groups participate in the transmission of culture. Transfer of the regional culture takes a little avail of institutionalized forms and is performed by fulfilling a socializing function by the family. The family can perform both a role o subject and of object in the process of social changes. In reality it can combine those two functions remaining in a dialectical system with the society. On the one hand it undergoes processes of cultural dialectization but on the other it is able to secure the identity and socio-cultural continuity to its members, by means of its subjectivity. The continuity and identity are manifested by maintaining the analogous world of values, norms and patterns of behavior generation after generation. It seems that a process of transmission secures similarities in an intergeneratioinal handling of procreational attitudes and behavior characteristic for regional groups from which spouses are derived. The final solution of the problem can be brought about by the complex interdisciplinary empirical studies.