Browsing by Author "Dudziak, Anna"
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Item Komunikacja interkulturowa w biznesie międzynarodowym(Wydział Nauk Politycznych i Dziennikarstwa UAM, 2012) Dudziak, AnnaIntercultural communication involves verbal and nonverbal messages. The communication process is conducted not only by means of verbal messages but also by other elements that constitute body language. This process becomes significantly more complicated when cultural contexts are also taken into account. A message which is unambiguously understood and interpreted by the representatives of one culture may have quite a different interpretation in other cultures. It is therefore highly important to take cultural context into consideration during business talks. Being ignorant of this aspect can significantly impact the results of negotiations. Are we doomed to failure caused by cultural differentiation, then? Is the cultural aspect of communication an insurmountable barrier? Certainly not. It is obvious in talks with foreigners that one cannot avoid mistakes and misunderstandings resulting from the inaccurate interpretation of words and gestures. During a time of globalization, mergers and takeovers, intercultural communication is unavoidable. Every new intercultural dialogue brings new experiences and reduces the risk of faux pas based on cultural differences.Item Kultura narodowa w dobie globalizacji(Wydział Nauk Politycznych i Dziennikarstwa UAM, 2010) Dudziak, AnnaNational culture is usually defined by indicating the material and spiritual elements handed over from generation to generation. This research, which has been conducted for many years, has produced numerous definitions of the notion of culture as well as a classification of cultures. The typology of cultures, developed on the basis of certain criteria, is a valuable source of knowledge about the diversity of nations. The changes that are currently occurring raise the question of the future of national cultures. The consequences of ubiquitous globalization can be observed in every field. The cultural dimension is not indifferent towards the globalization process, either. Such factors as symbols, customs, religions, and stereotypes, which testify to the multicultural nature of the modern world, can remain unchanged by the predominating tendencies, but it is likely that they will gradually become marginalized or even eliminated. In the light of the above doubts, various concepts and visions have emerged, concerning the path modern societies are walking nowadays. While they are a valuable object of reflection, the nearest future will bring the final answer to the question of whether we are witnessing the birth of a global culture, or rather the strengthening of national cultural distinctiveness and identity.