Browsing by Author "Nesteriak, Yuliia"
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Item Business Models of Local and Hyperlocal Media During Local Mass Media Reforms in Ukraine(Wydawnictwo Naukowe Wydziału Nauk Politycznych i Dziennikarstwa UAM, 2022) Nesteriak, Yuliia; Ryabichev, VyacheslavThe research relies on the world trends in the development of local and hyperlocal media and their business models to analyse the experience of Ukrainian local mass media in their search for sustainable funding. The financial sustainability of local and hyperlocal media projects is the key to expanding citizens’ access to high-quality news and information. The choice of a business model determines the media’s financial sustainability and efficiency, its philosophy, content and ways of content delivery. Crowdfunding and its types (membership model, club model, gift-crowdfunding) is considered one of the most effective business models for hyperlocal media. These models presuppose engaging audiences (communities) in media financing. The research into the key services, resources, information processes and flows, expenditure structure and revenue sources reveal that an effective business model for Ukrainian media aims to combine business values with consumers’ values and needs. The combination of these factors ensures sustainable development and independence of the editorial policy.Item Digital media in a contemporary conflict - example of Ukraine(Środkowoeuropejskie Studia Polityczne, 2019-12-31) Galus, Aleksandra; Nesteriak, YuliiaThe ongoing conflict between Ukraine and Russia provides many examples of using media, including technologically new ones, to conduct information warfare. The article focuses on the issue of the importance of digital media in the context of war in eastern Ukraine and socio-political protests (2013/2014) that preceded the armed conflict. This article analyzes the methods of instrumental usage of digital media by Russia as the dominant entity in conducting aggressive information warfare against Ukraine as well as civic actions on the Ukrainian side aimed at counteracting Russian propaganda. The results show that, in the times of the mediatization of war, different entities tend to actively use both traditional media present in the digital space and social media. In addition, this work systematizes the conceptual apparatus related to the discussed issues. The article is based on the analysis of case studies (mainly Russian RT and Ukrainian, social initiative StopFake), content analysis, analysis and criticism of literature, and examination of source studies. The article complements the current debate on the conflict between Ukraine and Russia by highlighting the role of digital media in the context of information warfare and by showing that digital media, especially social media, can be a platform adopted not only by state actors, but also for citizens.Item Digital media in a contemporary conflict – example of Ukraine(Wydawnictwo Naukowe WNPiD UAM, 2019) Galus, Aleksandra; Nesteriak, YuliiaThe ongoing conflict between Ukraine and Russia provides many examples of using media, including technologically new ones, to conduct information warfare. The article focuses on the issue of the importance of digital media in the context of war in eastern Ukraine and socio-political protests (2013/2014) that preceded the armed conflict. This article analyzes the methods of instrumental usage of digital media by Russia as the dominant entity in conducting aggressive information warfare against Ukraine as well as civic actions on the Ukrainian side aimed at counteracting Russian propaganda. The results show that, in the times of the mediatization of war, different entities tend to actively use both traditional media present in the digital space and social media. In addition, this work systematizes the conceptual apparatus related to the discussed issues. The article is based on the analysis of case studies (mainly Russian RT and Ukrainian, social initiative StopFake), content analysis, analysis and criticism of literature, and examination of source studies. The article complements the current debate on the conflict between Ukraine and Russia by highlighting the role of digital media in the context of information warfare and by showing that digital media, especially social media, can be a platform adopted not only by state actors, but also for citizens.Item National Media as a Projection of a Devastating Effect of External Influences(Wydawnictwo Naukowe Wydziału Nauk Politycznych i Dziennikarstwa Uniwersytetu im. Adama Mickiewicza w Poznaniu, 2018) Danylenko, Serhiy; Nesteriak, Yuliia; Grynchuk, MarynaThis article is devoted to the research of media space of several countries in the Western Balkans and the Baltics, where we can observe the emergence and effective use of dubious media, in order to promote aggressive narratives, identified as a destructive influence of the Russian Federation. It is considered as the threat to the national security of these states. The informa-tion tools of a destabilizing nature include diplomatic, intelligence, and energy tools. The me-dia component of information influence has become the central object of research. It is stated that the destructive use of dubious national media, as well as their replenishment, takes place systematically and efficiently in those areas, where Russia’s state interests are focused on the restoration of its domination. On this basis we can conclude that dubious media is used within Russia’s hybrid aggression in relation to Ukraine, where it is seen as a mean of animating the externally initiated destabilizing political influences. However, Russia will be forced to spend more and more resources (financial, organizational and informational) on such operations, and their effectiveness will fall as local governments, society and citizens will learn how to recognize the threats, retransmitted by dubious media, public associations, populist politicians or radicals.Item Ukrainian Historical Issues in Polish Media in the Context of a Hybrid War: Between Myths and Post-Truth(Wydawnictwo Naukowe Wydziału Nauk Politycznych i Dziennikarstwa UAM, 2020) Danylenko, Serhiy; Nesteriak, Yuliia; Grynchuk, MarynaUkrainian-Polish relations have been rather controversial in terms of historical policy lately, and it has a negative impact on interstate relations. On the one hand, in the foreign policy discourse Poland is considered to be one of the leading advocates of Ukraine in the collective West, along with Lithuania, and on the other hand problems of historical and humanitarian character permanently arise in bilateral relations, which form a negative background, become a subject to manipulation by third countries, and exacerbate relations both at the interpersonal and inter-institutional communication levels. The additional factor that complicates the understanding of historical policy issues is media of both countries, where the old and new myths, elements of post-truth and emotional subjective evaluations of the non-professional level penetrate beyond the historical corporate society. Populist politicians of the left and right ideological flanks try to take advantage of it, but it becomes an obstacle to political understanding, and complicates the investment development of a large subregion of the countries of Central, Southeastern Europe and the Baltic States. Historical policy has become a part of an information security, and some third countries, in our case it’s the Russian Federation, use this factor during the implementation of hybrid war tasks against Ukraine and the countries of the European Union. The article assumes that only the change of political rhetoric, the avoidance of populism regarding historical relations of two neighboring nations, the strengthening of corporate responsibility of national media in matters of historical policy’s coverage are able to neutralize the influence of radical political trends inside the countries, and outside - the influence of other states which are not interested in overcoming the tragic plume of history in Poland and Ukraine. Authors of the article do not aim to study or compare purely historical positions. This is about media tools and their role in the historical policy discourse.