Latvian public service broadcasting (PSB) at a media policy crossroads on the path to public service media (PSM)
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Date
2016
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Wydawnictwo Naukowe WNPiD UAM w Poznaniu
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Abstract
This paper critically examines Latvian media policy from the point of view
of public value theory, regarding the management of public service media. Since
1992, Latvian Television (LTV, 1954) and Latvian Radio (LR, 1925) officially, i.e. according
to law, are independent public service media organisations, and consequently
two legal entities. In fact LTV and LR are two state enterprises with one supervising
council (five members) elected by parliament according to political proportionality
– National Electronic Mass Media Council (the NEPLP). Since 2011, the Latvian
government has been slowly deciding plans for the reform and creation of a unified
PSM corporation, not just a PSB, i.e. including not only radio and TV broadcasting
but a multimedia approach, especially on the Internet platform, due to media convergence.
Political decisions of government and parliament for the above-mentioned
intent are still wanted. Also, an initiative by LTV and NEPLP to establish a Russian
language TV channel was not taken further by decision makers.
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Keywords
public service broadcasting, public service media, public value theory, theory of communicative action, media policy
Citation
Środkowoeuropejskie Studia Polityczne, 2016, nr 2, s. 155-165.