Obszary i etapy badań marketingowych
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Date
1994
Authors
Advisor
Editor
Journal Title
Journal ISSN
Volume Title
Publisher
Wydział Prawa i Administracji UAM
Title alternative
Areas and stages of marketing research
Abstract
The article is devoted to market research and analyses. In the first part, where areas of market
research are described, those pertaining to demand, product, distribution and promotion are
distinguished. In the second part the stages of marketing research are described, starting from the
problem and research objective definition and ending with the practical application of research
results and of the conclusions flowing therefrom. The entire article attempted to stress the importance
of complete, up-to-date and reliable information for a company's marketing management.
Description
Sponsor
Digitalizacja i deponowanie archiwalnych zeszytów RPEiS sfinansowane przez MNiSW w ramach realizacji umowy nr 541/P-DUN/2016
Keywords
Citation
Ruch Prawniczy, Ekonomiczny i Socjologiczny, 56, 1994, z. 2, s. 65-72