Obszary i etapy badań marketingowych

Simple item page
dc.contributor.authorCiechomski, Wiesław
dc.date.accessioned2016-11-26T20:42:14Z
dc.date.available2016-11-26T20:42:14Z
dc.date.issued1994
dc.description.abstractThe article is devoted to market research and analyses. In the first part, where areas of market research are described, those pertaining to demand, product, distribution and promotion are distinguished. In the second part the stages of marketing research are described, starting from the problem and research objective definition and ending with the practical application of research results and of the conclusions flowing therefrom. The entire article attempted to stress the importance of complete, up-to-date and reliable information for a company's marketing management.pl_PL
dc.description.sponsorshipDigitalizacja i deponowanie archiwalnych zeszytów RPEiS sfinansowane przez MNiSW w ramach realizacji umowy nr 541/P-DUN/2016pl_PL
dc.identifier.citationRuch Prawniczy, Ekonomiczny i Socjologiczny, 56, 1994, z. 2, s. 65-72pl_PL
dc.identifier.issn0035-9629
dc.identifier.urihttp://hdl.handle.net/10593/15828
dc.language.isopolpl_PL
dc.publisherWydział Prawa i Administracji UAMpl_PL
dc.rightsinfo:eu-repo/semantics/openAccesspl_PL
dc.titleObszary i etapy badań marketingowychpl_PL
dc.title.alternativeAreas and stages of marketing researchpl_PL
dc.typeArtykułpl_PL

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
006 WIESŁAW CIECHOMSKI.pdf
Size:
264.1 KB
Format:
Adobe Portable Document Format
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.47 KB
Format:
Item-specific license agreed upon to submission
Description:
Download

Collections

Ruch Prawniczy, Ekonomiczny i Socjologiczny, 1994, nr 2