Užití přímých strategií při ohrožení tváře komunikačního partnera v jednom typu mediálního dialogu

Abstract

In the presented paper, the author researches communication strategies used by the communicants in media dialogues of a specific type. In the analysed talk show topics formerly regarded as strictly private and unofficial are presented in public. However, the communicants representing a media company refrain from following communication strategies traditionally used to reach the communication goals, instead they intentionally attack their communication partners, threatening their face. The paper presents the most common types of the face-threatening strategies and provides their analysis.