Wpływ środków masowego przekazu na sympatie polityczne studentów – analiza wyników badań własnych
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Date
2012
Authors
Advisor
Editor
Journal Title
Journal ISSN
Volume Title
Publisher
Wydawnictwo Naukowe UAM
Title alternative
The Infl uence of Mass Media on Political Attitudes of Students vs. Analysis of Own Research
Abstract
The article contains an evaluation of results of a survey carried out among Poznań university
students. Its purpose was to investigate which media are used by students in order to obtain
socio-political information and what kind of attitudes towards political parties and politicians
are connected to the use of certain mass media. In today’s democracy media play the role which
is hard to overestimate but crucial changes occur as to their potential impact on the individuals’
attitudes. The young generation of the electorate entering adult life read fewer and fewer
newspapers and magazines, choosing instead the Internet rather than television. The assumption
about the subjectivism of mass media content infl uencing the various emotions of audiences was
almost completely confi rmed. The survey results show that the press and TV news programs are
far advanced in the process of an intentional creation of images of reality. However, the increasing
role of Internet portals introduces new features to public discourse, resulting in a greater balance
of political attitudes
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Keywords
mass media, political attitudes, affective orientation, political socialization
Citation
Studia Edukacyjne, nr 23, 2012, s. 329-342
ISBN
978-83-232-2520-1