Zarządzanie w zmieniającym się środowisku
Loading...
Date
1993
Authors
Advisor
Editor
Journal Title
Journal ISSN
Volume Title
Publisher
Wydział Prawa i Administracji UAM
Title alternative
Management in changing envirournent
Abstract
Growing complexity and perplexity of economic environment makes it is no longer possible to
manage a company by means of a simple philosophy based on the conception of "product — mark
e t . Marketing and innovative activity become the basis for defining the objectives of a company;
actions of this type determine the position and development of a company on the market-place.
Management becomes more complex and thus, the area of uncertainty becomes larger, making
it more difficult to take correct decisions. A company has to react to the challenges of t h e marketplace
by creating new technologies, new products and forms of marketing. In other words, in order
to survive and be successful in a contemporary economic environment, the company must apply
strategic management techniques.
Description
Sponsor
Digitalizacja i deponowanie archiwalnych zeszytów RPEiS sfinansowane przez MNiSW w ramach realizacji umowy nr 541/P-DUN/2016
Keywords
Citation
Ruch Prawniczy, Ekonomiczny i Socjologiczny, 55, 1993, z. 1, s. 121-134
Seria
ISBN
ISSN
0035-9629