Zarządzanie w zmieniającym się środowisku
| dc.contributor.author | Penc, Józef | |
| dc.date.accessioned | 2016-12-01T17:06:02Z | |
| dc.date.available | 2016-12-01T17:06:02Z | |
| dc.date.issued | 1993 | |
| dc.description.abstract | Growing complexity and perplexity of economic environment makes it is no longer possible to manage a company by means of a simple philosophy based on the conception of "product — mark e t . Marketing and innovative activity become the basis for defining the objectives of a company; actions of this type determine the position and development of a company on the market-place. Management becomes more complex and thus, the area of uncertainty becomes larger, making it more difficult to take correct decisions. A company has to react to the challenges of t h e marketplace by creating new technologies, new products and forms of marketing. In other words, in order to survive and be successful in a contemporary economic environment, the company must apply strategic management techniques. | pl_PL |
| dc.description.sponsorship | Digitalizacja i deponowanie archiwalnych zeszytów RPEiS sfinansowane przez MNiSW w ramach realizacji umowy nr 541/P-DUN/2016 | pl_PL |
| dc.identifier.citation | Ruch Prawniczy, Ekonomiczny i Socjologiczny, 55, 1993, z. 1, s. 121-134 | pl_PL |
| dc.identifier.issn | 0035-9629 | |
| dc.identifier.uri | http://hdl.handle.net/10593/16017 | |
| dc.language.iso | pol | pl_PL |
| dc.publisher | Wydział Prawa i Administracji UAM | pl_PL |
| dc.rights | info:eu-repo/semantics/openAccess | pl_PL |
| dc.title | Zarządzanie w zmieniającym się środowisku | pl_PL |
| dc.title.alternative | Management in changing envirournent | pl_PL |
| dc.type | Artykuł | pl_PL |