Książka w środowisku lokalnym i regionalnym
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Date
2007
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Biblioteka Uniwersytecka w Poznaniu
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The book in a local and regional environment
Abstract
The changes that are currently taking place in public communication, especially those
influenced by IT, have triggered opinions that traditional forms of communication, especially
paper forms, are on the verge of extinction. In fact, however, complementary coexistence
of both forms of communication, after a careful segmentation process of functioning
areas, is more likely to happen. E-communication is commonly identified with
information, whereas, like the whole of communication, it is rather fragmented into informative
and non-informative. What is really new in it, is its interactive character, substantial
freedom in reception, deepened immersion, though temporality as well. It is just
another form of communication though it cannot entirely substitute all traditional forms.
Public communication functions within a wide spectrum of social life - both
within its inner spaces and between them and this situation does not necessarily involves
conflict. The local space and, partly, the regional one always shapes the reception, whereas
the transmission, though to a various degree depending on a given form of communication,
generates itself mainly in the global and/or all-national dimensions. There are
some variances in transregional areas. From this perspective, the book is a tool, mainly
from the global transmission though it functions in local dimensions. Local conveyance
is rare.
The idea still taking shape behind the contemporary public communications is glocalization,
i.e. mutual co-operation, binding both spaces together, especially global transmission
and local reception. This is the so-called “third culture”.
In this third culture, the book will no doubt retain its role within the educational and
intellectual (reflexive) function, but it should rather change the character, space and the
way of its informative effect, while there are many indications that its entertaining and
compensative role will be admittedly reduced in various degrees.
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Citation
Biblioteka nr 11 (20), 2007, s. 85-99.
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0551-6579