W obronie marketingu politycznego
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Date
2013
Authors
Advisor
Editor
Journal Title
Journal ISSN
Volume Title
Publisher
Wydawnictwo Naukowe WNPiD UAM, Poznań
Title alternative
In Defense of Political Marketing
Abstract
The immediate cause of the article was the discussion launched
by the editors of “Refleksje”. Its theme was the subject of knowledge
in political science. The main reason for taking this issue was a book
by Ryszard Skarzyński – The Basic Dilemma of Political Science:
The Discipline of Science and Conventional Knowledge about Society.
The Tradition of the University and the Demarcation of Knowledge.
The main objective of the article is the reconstruction of views on political marketing and the politics. The article contains a review of the
various theoretical positions on this subject. It is clear that political
marketing is not just a “governance engineering” or “manipulation of
people” but first and foremost a comprehensive set of the prospects for
political parties, which only justifies the need to analyze this complex
process.
Description
Łukasz Scheffs [lukasz.scheffs@amu.edu.pl] – doktorant w Zakładzie
Marketingu Politycznego i Socjotechniki na WNPiD UAM. Jego
zainteresowania koncentrują się wokół tematyki marketingu politycznego,
demokracji, nowych mediów oraz kwestii personalizacji polskiej
sceny politycznej w kontekście zachowań politycznych i wyborczych.
Jest stypendystą Fundacji Uniwersytetu im. Adama Mickiewicza
w Poznaniu.
Sponsor
Keywords
Politologia, Marketing polityczny, Skarżyński
Citation
Refleksje. Pismo naukowe studentów i doktorantów WNPiD UAM, nr 7, wiosna-lato 2013, s. 171-186