Wyspecjalizowane agencje marketingowe w działalności rynkowej krajowych organizacji politycznych

dc.contributor.author	Sempach, Marek
dc.date.accessioned	2018-05-21T08:56:13Z
dc.date.available	2018-05-21T08:56:13Z
dc.date.issued	2012
dc.description.abstract	The paper tries to identify the role of specialized marketing agencies in the market activities of Polish political parties. It is based on the extensive observations the author carried out with respect to the application of marketing instruments in the political market. The purpose of the text is to demonstrate how political organizations can gain a competitive advantage by permanent cooperation with professional companies offering marketing consulting services. The starting point of these considerations is the concept of Jennifer Lees-Marshment, a researcher into political marketing from New Zealand, who assumes the total market orientation of a modern political organization (Market Oriented Party). According to her, a party should work the way a business does, ceaselessly meeting the needs of its consumer-voters.	pl
dc.identifier.citation	Środkowoeuropejskie Studia Polityczne, 2012, nr 2, s. 15-29.	pl
dc.identifier.issn	1731-7517
dc.identifier.uri	http://hdl.handle.net/10593/23350
dc.language.iso	pol	pl
dc.publisher	Wydawnictwo Naukowe WNPiD UAM w Poznaniu	pl
dc.rights	info:eu-repo/semantics/openAccess	pl
dc.title	Wyspecjalizowane agencje marketingowe w działalności rynkowej krajowych organizacji politycznych	pl
dc.title.alternative	Specialized marketing agencies in the market activities of domestic political organizations	pl
dc.type	Artykuł	pl

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