Online Communities and Online Activities of Politicians – Opinions of Internet Users
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Date
2015
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Abstract
: Marketing activity in the field of social media has seemed to be more professional for few years. This communication channel (web 2.0) is established and frequently used on the market of products and services. Social media services are also in
progress. They are focused of big data, sale support or profiling offers at an angle of
brand fan`s behavior in social media. Collaterally, similar activities in the field of politics appear. The objective of this article is answering the question: what is the attitude
of the Internet users to promotion activities like this? It seems to be important from the
effective and specific point of view in political communication of social media. Thus,
we conducted research described in this text that is going to verify if social media services are the source of knowledge about politics in Poland. What is more, we wanted to
check in which way the Internet users find information about politics and what is their
level of engagement `around` politicians` online activity.
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Keywords
the Internet, web 2.0, new media, virtual communities, political communication
Citation
Jakubowski J., Olejnik I. (2016), Online Communities and Online Activities of Politicians – Opinions of Internet Users, „Środkowoeuropejskie Studia Polityczne”.