Informacja i badania marketingowe jako podstawa podejmowania decyzji

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Date

1980

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Wydział Prawa i Administracji UAM

Title alternative

Marketing Information and Research as a Basis of Decision Taking

Abstract

Basic aims and characteristic features of marketing information necessary for decision making. Diagnosis and prognosis of marketing researches in Poland. In particular different variants of areas of application and techniques of marketing research adequate for: different assumptions concerning evironmental variables, time factor (short and long run) and level of management on which the decisions are made were underlined. As a result pragmatic conclusions pertaining to necessary changes in the planning and management system were formulated. Different sources and means of communication were characterized. That analisis gave the posibility to determine the role of which types of information would increase or decrease in the future.

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Digitalizacja i deponowanie archiwalnych zeszytów RPEiS sfinansowane przez MNiSW w ramach realizacji umowy nr 541/P-DUN/2016

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Citation

Ruch Prawniczy, Ekonomiczny i Socjologiczny 42, 1980, z. 3, s. 229-245

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Rights Creative Commons

Creative Commons License

Uniwersytet im. Adama Mickiewicza w Poznaniu
Biblioteka Uniwersytetu im. Adama Mickiewicza w Poznaniu
Ministerstwo Nauki i Szkolnictwa Wyższego