Informacja i badania marketingowe jako podstawa podejmowania decyzji

dc.contributor.authorDietl, Jerzy
dc.date.accessioned2017-12-31T17:04:58Z
dc.date.available2017-12-31T17:04:58Z
dc.date.issued1980
dc.description.abstractBasic aims and characteristic features of marketing information necessary for decision making. Diagnosis and prognosis of marketing researches in Poland. In particular different variants of areas of application and techniques of marketing research adequate for: different assumptions concerning evironmental variables, time factor (short and long run) and level of management on which the decisions are made were underlined. As a result pragmatic conclusions pertaining to necessary changes in the planning and management system were formulated. Different sources and means of communication were characterized. That analisis gave the posibility to determine the role of which types of information would increase or decrease in the future.pl
dc.description.sponsorshipDigitalizacja i deponowanie archiwalnych zeszytów RPEiS sfinansowane przez MNiSW w ramach realizacji umowy nr 541/P-DUN/2016pl
dc.identifier.citationRuch Prawniczy, Ekonomiczny i Socjologiczny 42, 1980, z. 3, s. 229-245pl
dc.identifier.issn0035-9629
dc.identifier.urihttp://hdl.handle.net/10593/21100
dc.language.isopolpl
dc.publisherWydział Prawa i Administracji UAMpl
dc.rightsinfo:eu-repo/semantics/openAccesspl
dc.titleInformacja i badania marketingowe jako podstawa podejmowania decyzjipl
dc.title.alternativeMarketing Information and Research as a Basis of Decision Takingpl
dc.typeArtykułpl

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Uniwersytet im. Adama Mickiewicza w Poznaniu
Biblioteka Uniwersytetu im. Adama Mickiewicza w Poznaniu
Ministerstwo Nauki i Szkolnictwa Wyższego