Effets stylistiques dans les titres des articles de presse a l’exemple de la presse française et polonaise

Abstract

The role of the media in the contemporary world is important and it isn’t limited only to communication. Equipped with specific techniques of writing, the media create mass culture. The following paper deals with stylistics proprieties of titles in the French and Polish press. The whole description is based on a large number of press titles which are interesting owing to their stylistics.