Metaphors in Swedish journalism: the language of business
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Date
2003
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Wydawnictwo Naukowe UAM
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Abstract
This paper discusses metaphors from the standpoint of
cognitive semantics and explores conceptual metaphors in the
Swedish language of business, as present in the joumalistic language
of everyday newspapers. The introduction briefly reviews the
history of metaphorical research, foUowed by a selection of conceptual
metaphors found in the economic articles of two Swedish dailies
'Dagens Nyheter' and 'GOteborgs Posten'. This paper also analyses
the functions performed by metaphors in economic articles.
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Citation
Folia Scandinavica Posnaniensia, vol. 7, 2003, pp. 277-285.
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ISBN
83-232-1679-7
ISSN
1230-4786