MARKA PRODUKTU I JEJ WIZERUNEK - POJĘCIA JEDNOZNACZNE

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dc.contributor.authorKlama, Monika
dc.date.accessioned2013-03-18T13:40:16Z
dc.date.available2013-03-18T13:40:16Z
dc.date.issued1998
dc.description.abstractThis article focuses on discrepancies in brand and brand image definitions. A new definition of brand and a new non-qualifying approach to brand are proposed. Relations between brand image and factors affecting brand position are discussed. The Author also indicates that there is a certain degree of synonymity between the notion of brand and brand image.pl_PL
dc.identifier.citationRuch Prawniczy, Ekonomiczny i Socjologiczny 60, 1998, z. 3-4, s. 235-242pl_PL
dc.identifier.issn0035-9629
dc.identifier.urihttp://hdl.handle.net/10593/5474
dc.language.isoplpl_PL
dc.publisherWydział Prawa i Administracji UAMpl_PL
dc.titleMARKA PRODUKTU I JEJ WIZERUNEK - POJĘCIA JEDNOZNACZNEpl_PL
dc.title.alternativeBRAND AND ITS IMAGE - SYNONYMOUS NOTIONSpl_PL
dc.typeArtykułpl_PL

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Ruch Prawniczy, Ekonomiczny i Socjologiczny, 1998, nr 3-4