MARKA PRODUKTU I JEJ WIZERUNEK - POJĘCIA JEDNOZNACZNE
| dc.contributor.author | Klama, Monika | |
| dc.date.accessioned | 2013-03-18T13:40:16Z | |
| dc.date.available | 2013-03-18T13:40:16Z | |
| dc.date.issued | 1998 | |
| dc.description.abstract | This article focuses on discrepancies in brand and brand image definitions. A new definition of brand and a new non-qualifying approach to brand are proposed. Relations between brand image and factors affecting brand position are discussed. The Author also indicates that there is a certain degree of synonymity between the notion of brand and brand image. | pl_PL |
| dc.identifier.citation | Ruch Prawniczy, Ekonomiczny i Socjologiczny 60, 1998, z. 3-4, s. 235-242 | pl_PL |
| dc.identifier.issn | 0035-9629 | |
| dc.identifier.uri | http://hdl.handle.net/10593/5474 | |
| dc.language.iso | pl | pl_PL |
| dc.publisher | Wydział Prawa i Administracji UAM | pl_PL |
| dc.title | MARKA PRODUKTU I JEJ WIZERUNEK - POJĘCIA JEDNOZNACZNE | pl_PL |
| dc.title.alternative | BRAND AND ITS IMAGE - SYNONYMOUS NOTIONS | pl_PL |
| dc.type | Artykuł | pl_PL |