Koncepcja funkcjonowania eksportu kompleksowych przedsięwzięć budowlanych
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Date
1986
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Publisher
Wydział Prawa i Administracji UAM
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The concept of functioning of export of the complex construction enterprises
Abstract
Teh emergence of new products on the international markets the so-called
complex construction enterprises — creates specific business conditions for the
exporting sellers and buyers and becomes a kind of challenge for the previous
concepts of international marketing. The complex construction enterprises are the
example of both new technological trends and intentions of exporter to fulfill
buyers needs in a complex way, aiming at solving his problems rather than selling
goods only. It calls for offering not single products, but sets of products and
services forming some unity.
The article is designed to re-evaluate concepts of marketing elaborated from
the viewpoint of single consummer goods and present the variant concept of functioning
of complex construction enterprises. Generalized presentation of those
variants can reflect the idea of differentiating relations between the exporter and
the buyer of the complex construction enterprises. The problem of differentiation
is examined on the level of conception and realization, while the variant analysis
is performed in relation to the market specificity, product, and cooperation of
exporter and buyer of the complex construction enterprise.
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Sponsor
Digitalizacja i deponowanie archiwalnych zeszytów RPEiS sfinansowane przez MNiSW w ramach realizacji umowy nr 541/P-DUN/2016
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Citation
Ruch Prawniczy, Ekonomiczny i Socjologiczny 48, 1986, z. 1, s. 117-128