KONCEPCJA MARKETINGU RELACJI W SEKTORZE USŁUG ZDROWOTNYCH
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Date
2004
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Wydział Prawa i Administracji UAM
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THE CONCEPT OF RELATIONSHIP MARKETING IN HEALTH CARE SECTOR
Abstract
The Polish health care system is going through great changes that stimulate the
re-orientation of patient-service organization relationship. The paper argues that relationship
marketing concept is the proper one as far as health care organizations are concerned. The
principal arguments for this standpoint are as follows: lead of mutual satisfaction, huge
intensity of interactions, existence of exit barriers and growing role of non-monetary price.
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Ruch Prawniczy, Ekonomiczny i Socjologiczny 66, 2004, z. 4, s. 161-168.