KONCEPCJA MARKETINGU RELACJI W SEKTORZE USŁUG ZDROWOTNYCH
| dc.contributor.author | Rudawska, Iga | |
| dc.date.accessioned | 2013-07-15T11:28:28Z | |
| dc.date.available | 2013-07-15T11:28:28Z | |
| dc.date.issued | 2004 | |
| dc.description.abstract | The Polish health care system is going through great changes that stimulate the re-orientation of patient-service organization relationship. The paper argues that relationship marketing concept is the proper one as far as health care organizations are concerned. The principal arguments for this standpoint are as follows: lead of mutual satisfaction, huge intensity of interactions, existence of exit barriers and growing role of non-monetary price. | pl_PL |
| dc.identifier.citation | Ruch Prawniczy, Ekonomiczny i Socjologiczny 66, 2004, z. 4, s. 161-168. | pl_PL |
| dc.identifier.issn | 0035-9629 | |
| dc.identifier.uri | http://hdl.handle.net/10593/6762 | |
| dc.language.iso | pl | pl_PL |
| dc.publisher | Wydział Prawa i Administracji UAM | pl_PL |
| dc.title | KONCEPCJA MARKETINGU RELACJI W SEKTORZE USŁUG ZDROWOTNYCH | pl_PL |
| dc.title.alternative | THE CONCEPT OF RELATIONSHIP MARKETING IN HEALTH CARE SECTOR | pl_PL |
| dc.type | Artykuł | pl_PL |
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