Presented material describes the selected aspects of attractiveness, using both psychological
and sociological perspective. Next, own research results are presented. The
aim of this research was to analyse the problem of attractiveness, as a feature of rural
and urban families. Two outlooks are introduced in the empirical part of the paper. The
first one examines the degree of attractiveness of family seen as a group, while the second
one portrays the consequences of attractiveness itself.