Refleksje, nr 4, jesień-zima 2011

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Marketing polityczny na przykładzie witryn internetowych kół poselskich i klubów parlamentarnych w Sejmie RP VI kadencji
(Wydawnictwo Naukowe WNPiD UAM, Poznań, 2011) Schroeder-Polak, Marta
Contemporary political marketing is increasingly using the Internet for its actions. The subject of this article is to analyze this phenomenon in the context of Polish Parliamentary Clubs’ websites. Elements such as page layout, subpages, available information or references to social networking sites were considered. The fundamental question in this article was whether and how Parliamentary Clubs exploit new opportunities? of self-governmental and parliamentarian seats). It influenced the subsequent public debate about the role of Senate and the emerging plans to transform it into a self-government chamber.