Please use this identifier to cite or link to this item: https://hdl.handle.net/10593/10393
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dc.contributor.authorMiłkowska-Samul, Kamila-
dc.date.accessioned2014-04-03T07:29:32Z-
dc.date.available2014-04-03T07:29:32Z-
dc.date.issued2013-09-30-
dc.identifier.citationStudia Romanica Posnaniensia, 2013, vol. 40, nr 3, pp. 43-53pl_PL
dc.identifier.isbn978-83-232-2638-3-
dc.identifier.issn0137-2475-
dc.identifier.issn2084-4158-
dc.identifier.urihttp://hdl.handle.net/10593/10393-
dc.description.abstractThe aim of this article is to illustrate some of the mechanisms existing in political discourse which employ emotions and humor as a persuasive means. The study is based on authentic texts produced by Silvio Berlusconi. The importance of emotions and humor in political speech is viewed in the light of changes taking place in public communication due to the development of mass media and Internet, leading to, among others, ever more frequent use of the comical aspect of communication as a method of gaining and maintaining political power. That is why the use of emotions and humor in Berlusconi’s speech is analyzed as a strategic choice and a powerful instrument of political struggle. The article highlights the role of emotions and humor in creating a positive self-image of the politician.pl_PL
dc.language.isoitpl_PL
dc.publisherWydawnictwo Naukowe UAMpl_PL
dc.subjectpolitical discoursepl_PL
dc.subjectpolitical strugglepl_PL
dc.subjectemotionspl_PL
dc.subjecthumorpl_PL
dc.titleL’uso strategico della comicità nel discorso politico di Silvio Berlusconipl_PL
dc.title.alternativeThe strategic use of humor in political discourse of Silvio Berlusconipl_PL
dc.typeArtykułpl_PL
dc.identifier.doi10.14746/strop.2013.403.4-
dc.description.tomeXLpl_PL
dc.description.number3pl_PL
dc.description.pageof43pl_PL
dc.description.pageto53pl_PL
dc.description.articlenumber4pl_PL
dc.description.journaltitleStudia Romanica Posnaniensiapl_PL
Appears in Collections:Studia Romanica Posnaniensia, 2013, vol. 40, nr 3

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