The Paradox of Commodification of the Body in a Society of Consumption and Cyborgization
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Date
2013
Authors
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Publisher
Wydawnictwo Naukowe UAM
Title alternative
Paradoks utowarowienia ciała w społeczeństwie konkonsumpcji i cyborgizacji
Abstract
In the article, we make an attempt at discussing what it means that our reality is commodified, what
the consequences of this are, how we commodify our bodies and what role in this process is played
by cyborgization, as well as what the relation between commodification and disembodiment is.
These issues seem to be significant because when the consumptionist and neo-liberal discourse is
reconstructed, the aspect of commodification of a human being through cyborgization is omitted or
marginalized. Yet such a context of commodification seems to be especially important as it constitutes
the idea of radical questioning of a biological body as a commodity of a high market value.
Thus, it constitutes the paradox of the commodification of body, i.e. a situation when a body that is
the most attractive from the consumer’s viewpoint is a body that is disembodied to the maximum.
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Keywords
cyborgs, cyborgization, body, commodification, consumer society
Citation
Studia Edukacyjne, nr 29, 2013, s. 153-167
ISBN
978-83-232-2738-0