Please use this identifier to cite or link to this item: https://hdl.handle.net/10593/14217
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dc.contributor.authorSzymczak, Emilia-
dc.date.accessioned2016-01-28T10:46:56Z-
dc.date.available2016-01-28T10:46:56Z-
dc.date.issued2015-
dc.identifier.citationStudia Edukacyjne, 2015, nr 36. s.87-112pl_PL
dc.identifier.isbn978-83-232-2958-2-
dc.identifier.issn1233-6688-
dc.identifier.urihttp://hdl.handle.net/10593/14217-
dc.description.abstractNowadays it is difficult to clearly define what still belongs to strictly masculine domain and what no longer belongs to it. Considering the fight for women’s social equality as well as a number of socioeconomical strategies, practices and tendencies we can say about successive pushing back the boundaries and discovering more distant areas of knowledge, education and realisation of occupational duties. Broadly defined commercial messages that contribute to promoting occupations which are non-stereotypically feminine are the subject matter of this article. Its aim is also to present how, through these kind of social practices, women’s attention is attracted to other, as yet inaccessible to them majors, educational areas as well as which techniques are used firstly in order to direct women’s educational preferences and then their occupational aspirations as effectively as possible.pl_PL
dc.language.isoplpl_PL
dc.publisherWydawnictwo Naukowe UAMpl_PL
dc.rightsinfo:eu-repo/semantics/openAccesspl_PL
dc.subjectwomenpl_PL
dc.subjecteducationpl_PL
dc.subjectmasculine educational areaspl_PL
dc.subjectcommercial messagespl_PL
dc.subjectoccupational stereotypespl_PL
dc.subjectsex barrierspl_PL
dc.title„Dziewczyny na politechniki” – analiza wybranych przekazów reklamowych promujących przełamywanie stereotypów zawodowych i barier płciowych w obszarze męskich kierunków studiówpl_PL
dc.title.alternative“Girls to Technical Universities” – Analysis of Selected Commercial Messages Promoting Breaking the Occupational Stereotypes and Sex Barrierspl_PL
dc.typeArtykułpl_PL
dc.identifier.doi10.14746/se.2015.36.6-
dc.description.number36pl_PL
dc.description.pageof87pl_PL
dc.description.pageto112pl_PL
dc.description.articlenumber6pl_PL
dc.description.journaltitleStudia Edukacyjnepl_PL
Appears in Collections:Studia Edukacyjne, 2015, nr 36

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