Kampanie profrekwencyjne a postawy Polaków w kontekście wyborów do Parlamentu Europejskiego
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Date
2014
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Wydawnictwo Naukowe WNPiD UAM w Poznaniu
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Pro-attendance campaigns and the attitudes of Poles in the context of elections to the European Parliament
Abstract
The article is a part of the reflections on the meaning of pro-attendance campaigns
in the context of the increasing election absence in Poland. The considerations concentrate
on the causes of electoral passivity and the steps taken by various entities (on the
local, regional, national and international level) to encourage citizens to take part in
elections. The period of empirical research includes two previous Polish campaigns
preceding the elections to the European Parliament in 2004 and 2009. The theoretical
basis of the research is provided by the concept of framing and the theory of rational
choice. Special attention is paid to the original elements of communication strategies
in the campaigns run by non-governmental organizations, national and international
institutions. Additionally, allegations against the politicization of pro-attendance campaigns
are discussed.
In the light of the research results, the pro-attendance campaign in 2004 was primarily
focused on informing potential voters about the voting procedure. Addressed
mainly to the younger generation of voters, the campaign from 2009 revealed a qualitative
change in the way of approaching and implementing the pro-attendance campaigns
(use of the potential of the Internet, organization of actions integrating young
voters, civic education combined with entertainment).
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Środkowoeuropejskie Studia Polityczne, 2014, nr 1, s. 157-178.