Ochrona wizerunku w dobie tabloidyzacji mediów
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Date
2013
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Wydawnictwo Naukowe WNPiD UAM w Poznaniu
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Image protection at the time of media tabloidization
Abstract
Examining modern media markets, one notices a common phenomenon of the
predominance of tabloids, which are successful both in terms of readership and economic results. It is most likely the effectiveness and economic efficiency of what
these media offer that results in a broader process of all media, whether printed or
electronic, ‘contracting the tabloid virus’. This is the context within which media
tabloidization is discussed, in the sense of the transformation of traditional, ‘noble’
media formats into social media, characterized by the prevalence of topics that
arouse widespread interest (entertainment, celebrity scandals), shocking through sex
and violence, and abounding in pictures, which is particularly significant from the
point of view of this study. Additionally, press materials are shorter, which typically
results in the simplified description of events, frequently violating the principles of
good taste. The aim of this study is to suggest legal regulations on the matter of image protection in the context of media tabloidization.
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Środkowoeuropejskie Studia Polityczne, 2013, nr 2, s. 125-142.