Obrazy cyfrowe w komunikatach elektronicznych
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Date
2005
Authors
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Publisher
Wydawnictwo Naukowe UAM Poznań
Title alternative
Digital images in electronic transmission
Abstract
The technological development and its influence on the whole social life in a multiform way leads
to the necessity of exploring problems connected with electronic audio-visual transmission. One of
its characteristics is migration from analog technology to digital pictures generated by computers,
in other words from technical reproduction to computer simulation (many times much more attractive
than the real life and world). In communication practice always using signs, which have different
meanings. The meanings expressed are always performing in any substance or material – in
this case in digital images. Parameters of these images are not neutral for transported meanings and
also are not neutral for participants of communication practice, in which participation and perception
patterns are shaping. The complexity of digital images requiring more and more communication
competences (on both sides – sender and receiver side) and their way of working in practice force to
ask: is perception of digital images only meanings received, connected with their contents, or are there
other factors yet? This article pays attention to aesthetics and attraction of digital images.
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Citation
Neodidagmata 27/28 2004-2005, s. 141-157
Seria
ISBN
978-83-232-1908-8
ISSN
0077-653X