Assessing the level of popularity of European stag tourism destinations
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Date
2016
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Wydział Nauk Geograficznych i Geologicznych Uniwersytetu im. Adama Mickiewicza
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Abstract
The primary objective of this article is to determine the degree of popularity of stag tourism destinations in
Europe. Research was based on the search engine method, involving an analysis of the highest positioned offers of
travel agencies in the most commonly used search engines in Europe (Google, Bing, Yahoo). The analysis divided the
studied cities into four categories in terms of popularity. Conducting the said analysis is strongly justified, because
academic publications have so far not provided studies which have determined the degree of popularity of stag destinations
on a continental scale.
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Keywords
stag tourism, stag destinations, stag regions, search engine, city break
Citation
Quaestiones Geographicae vol. 35 (3), 2016, pp. 15-29