Assessing the level of popularity of European stag tourism destinations

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Date

2016

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Wydział Nauk Geograficznych i Geologicznych Uniwersytetu im. Adama Mickiewicza

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Abstract

The primary objective of this article is to determine the degree of popularity of stag tourism destinations in Europe. Research was based on the search engine method, involving an analysis of the highest positioned offers of travel agencies in the most commonly used search engines in Europe (Google, Bing, Yahoo). The analysis divided the studied cities into four categories in terms of popularity. Conducting the said analysis is strongly justified, because academic publications have so far not provided studies which have determined the degree of popularity of stag destinations on a continental scale.

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Keywords

stag tourism, stag destinations, stag regions, search engine, city break

Citation

Quaestiones Geographicae vol. 35 (3), 2016, pp. 15-29

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0137-477X

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Uniwersytet im. Adama Mickiewicza w Poznaniu
Biblioteka Uniwersytetu im. Adama Mickiewicza w Poznaniu
Ministerstwo Nauki i Szkolnictwa Wyższego