Akcja Wyborcza Solidarność – brak marketingu politycznego i medialnego jako jedna z przyczyn upadku
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Date
2004
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Wydawnictwo Naukowe WNPiD UAM w Poznaniu
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Solidarity Election Action (AWS) - Absence of Political and Media Marketing as One of Reasons for Failure
Abstract
Although the Solidarity Election Action (AWS) had been the first impressive attempt to unite right-wing groupings after 1989 which was effected in practice, it failed
to develop a united, coherent image for the purpose of contacts with the media
throughout the whole period it was in power. Reality showed that right-wing politi-
cians failed to take advantage of the assets of the new grouping. Incompetence of its
leaders and absence of a coherent policy quickly overshadowed the success of the Soli-
darity Election Action. As a consequence, Solidarity Election Action has wasted an
enormous chance and failed to become a united group of the Polish right wing. Leaders
of individual organizations composing the AWS did not give up their leaders’ ambitions, which became particularly significant towards the end of the AWS-UW (Solidarity Election Action – Liberty Union) coalition, when the right-wing block was eroding rapidly.
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Citation
Środkowoeuropejskie Studia Polityczne, 2004, nr 1, s. 5-22.
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1731-7517