Przecena jako instrument aktywizacji sprzedaży
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Date
1972
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Journal Title
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Publisher
Wydział Prawa i Administracji UAM
Title alternative
Price Reduction as a Means of Sale Activation
Abstract
After the price reduction system had been adhered to in our country for
several years, some shortcomings of the organization and the scheme of the price
reduction as well as of the bargain sales became obvious. There are some doubts
about the justification of creating funds for price reduction and commercial risks.
Repricing does not take place only in Poland. Other countries also apply various
systems of building up reserves to finance the effects of reduced prices as well
as various mean of stimulating demand. The aim of this paper is to consider how
to take advantage of the wide experience of the trade abroad to increase the
effectiveness of the Polish repricing system.
The first part of the paper deals with principles of price reduction in the
socialist countries where in spite of similar forms of governing the repricing systems
differ considerably. Principles of creating and using the repricing funds in
Poland, the German Democratic Republic, Hungary, Bulgaria, Rumania and Czechoslovakia
are presented in that part. In order to give a picture how repricing is
carried out in different market conditions the experiences of the Jugoslavian and
Swedish trade are shown.
In the second part of the paper an analysis is made, aiming at an improvement
of the Polish system of price reduction and taking into account foreign solutions.
The application of some of them might rise the efficiency of our price reductions
and ensure better economic effects of our commercial enterprises.
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Digitalizacja i deponowanie archiwalnych zeszytów RPEiS sfinansowane przez MNiSW w ramach realizacji umowy nr 541/P-DUN/2016
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Citation
Ruch Prawniczy, Ekonomiczny i Socjologiczny 34, 1972, z. 3, s. 99-116