(Un)covering Poland between PR and presidency. A quantitative content analysis of print news coverage of the Polish EU presidency in Flanders
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Date
2013
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Wydawnictwo Naukowe WNPiD UAM w Poznaniu
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Abstract
Cross-national and longitudinal comparative research on the media coverage of
EU-related news has gained increasing interest and momentum, but is still rare and
generally focuses on the EU as an intergovernmental institution, hence remaining
largely ignorant of the particular flows of news in between the member states of the
EU. The following analysis provides insight into the media coverage of the Polish EU
presidency in the region of Flanders. For this quantitative content analysis, our scope is
narrowed to three Flemish media sources. Based on a predetermined set of keywords
related to the Polish case and using the newspaper search engine Mediargus, we collected 735 articles for analysis. In conclusion, the analyzed news sample devoted little
attention to the Polish EU presidency. News items relevant to Poland’s presidency of
the EU were concentrated around the presidential inauguration, limited in size, not
necessarily political in nature, and favored objective news reporting with absence of
a discernible attitude towards Poland.
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Citation
Środkowoeuropejskie Studia Polityczne, 2013, nr 3, s. 109-120.
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1731-7517