Telewizja w kampanii wyborczej – wybrane aspekty
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Date
2011
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Publisher
Wydawnictwo Naukowe WNPiD UAM, Poznań
Title alternative
Televison in Political Campaign – an Outline
Abstract
Television has become one of the most significant means of communication during last 50 years. During political campaigns politicians use a wide range of techniques in order to gain their voters’ support. Debates before elections, polls, announcements on TV are the most common means used by parties. Development of technology caused the increase of politicians presence not only in the news but also in the shows.
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Keywords
telewizja, kampania, marketing polityczny, komunikacja
Citation
Refleksje, nr 4, jesień-zima 2011, s. 125-131.