Vocabulario y estereotipos publicitarios en los anuncios de la prensa española actual

dc.contributor.author	Głowicka, Monika
dc.date.accessioned	2013-12-30T20:54:33Z
dc.date.available	2013-12-30T20:54:33Z
dc.date.issued	2000
dc.description.abstract	The author of this article analyses the functioning of stereotypes in Spanish press advertisements, payingspecial attention to the role which they play in this kind of texts. What is meant mainly is to show how advertisements try to modiify the consumer’s behaviour and to impose on him a new set of values which is in the interest of producers.	pl_PL
dc.identifier.citation	Studia Romanica Posnaniensia, 2000, vol. 25/26, pp. 135-144	pl_PL
dc.identifier.isbn	83-232-1270-8
dc.identifier.issn	0137-2475
dc.identifier.uri	http://hdl.handle.net/10593/9391
dc.language.iso	es	pl_PL
dc.publisher	Wydawnictwo Naukowe UAM	pl_PL
dc.title	Vocabulario y estereotipos publicitarios en los anuncios de la prensa española actual	pl_PL
dc.title.alternative	Vocabulary and advertising stereotypes in the Spanish press advertisements	pl_PL
dc.type	Artykuł	pl_PL

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