Pluralizm w mediach a wolność wyboru jako fundament liberalnej demokracji
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Date
2005
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Wydawnictwo Naukowe WNPiD UAM w Poznaniu
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Pluralism in the Media and the Freedom of Choice As the Foundation of Liberal Democracy
Abstract
Modern member of the audience in Poland and elsewhere is not a subject of ethics
thus he/she does not have a free choice in the philosophical (exclusively liberal and
democratic) sense. He/she is surrounded by information smog as nearly identical news
is provided by different sources. The journalists the audience trusts first select the important pieces of news before publishing them; secondly they process and comment
them thus providing the audience with the description of the facts as well as with its in-
terpretation and assessment. The journalists are significantly dependent on the owner
who tends to treat his/her newspaper or station as a profit-oriented enterprise. By this
token the owner is directly dependent on the advertisers, who need to be attracted to the
same extent as the audience does. As a result, the actual freedom of choice is purely de-
ceptive, which is not to mean it is unattainable. An individual may try to take advantage of it, yet the ultimate result depends on him/herself.
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Citation
Środkowoeuropejskie Studia Polityczne, 2005, nr 1,s. 25-38.