Austrian news coverage of Poland during the Polish EU presidency in 2011
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Date
2013
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Wydawnictwo Naukowe WNPiD UAM w Poznaniu
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Abstract
This paper summarizes the key features of the Austrian print media news coverage
of Poland throughout the timeframe of the Polish presidency of the EU in 2011. Results
stem from a quantitative content analysis of three daily newspapers and one news magazine that were analyzed over a timeframe of 7 months from June 2011 to January
2012. Having entered the EU only in 1995, Austria is a rather young member state and
one of the ‘EU-lightweights’, regarding its population size but also its political standing. Since its accession the country has developed a rather ambivalent and skeptical
position towards its own EU membership as well as to EU-related matters, which is
also strongly reflected in the focus of the Austrian news coverage of EU-related issues.
At the same time, Austrian-Polish relations have specific features not only in a political, but also in a social, economic and historical dimension. Both aspects are crucial to
bear in mind when Austrian news coverage of Poland during the presidency is taken
into view. The paper shows that the Polish EU presidency did not change the overall
thematic focus of the Austrian news coverage of Poland. Austrian news coverage
shifted towards a more EU-related dimension only temporarily and slightly, but over-
all, other frames of perception as well as characteristic news factors shaped the Aus-
trian news coverage of Poland.
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Środkowoeuropejskie Studia Polityczne, 2013, nr 3, s. 87-107.
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1731-7517