Obraz jako aktor społeczny w sieci. Treści przekazywane w obrębie mikroblogów na przykładzie serwisu soup.io
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Date
2012
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Wydawnictwo Naukowe Uniwersytetu im. Adama Mickiewicza
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Abstract
Actors in the Network examines the properties of an image floating around the Internet: the
ability of connecting people without usage of words, bonding them because of the mutual feelings
they have about the reality outside. Images that are reposted between the users of digital forms
such as tumblelogs or microblogs (the article uses soup.io for the case study) cover the needs, fears
and aspirations of not only ordinary web-users, but also the users of the contemporary culture and
economic system. An image is no longer a passive, visual piece – it acts by joining, addressing and
portraying the desires, thoughts of the users. This phenomenon can be connected with Bruno Latour’s
Actor-Network Theory, and with the ideas of W.J.T. Mitchell about the active images. The
example of soup.io shows how easy it is to bond people through sharing particular images, but also
how certain tools of popular culture can be used to create something new. Although it seems as
soup.io users are not interested in connecting with anyone but themselves, their microblog is the
message to the outside, it is their collage portrait that makes them visible to the others. Image is
then not only the tool of connection, but also the tool of representation. What is important, most of
the images that can be found on soup.io are anonymous – which means that they no longer belong
to a certain person, but become independent and free to act.
Magdalena Szubstarska, Międzykierunkowe Indywidualne Studia Humanistyczne, Uniwersytet im.
Adama Mickiewicza, ul. Wieniawskiego 1, 60-712 Poznań, Poland.
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Człowiek i Społeczeństwo, 33/2012, s. 99-115