Dziecko z niepełnosprawnością jako odbiorca i bohater reklam. Czy istnieje „Inny“ kindermarketing?
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Date
2013
Advisor
Editor
Journal Title
Journal ISSN
Volume Title
Publisher
Wydawnictwo Naukowe UAM
Title alternative
The Child With a Disability as a Consumer and Hero of Advertising. Is “different“ Kinder-marketing Possible?
Abstract
The child’s development of advertising’s reception proceeds from the identifi cation of commerce
through the understanding of persuasion to critical evaluation. The stages are arranged by “sedimentation“,
which means that the successive ability was applied to achieve an earlier developmental
stage. This is consistent with the general pattern of the child’s development. The children’s ability to
understand the world is based on a series of transformations present at various stages of the child’s
development. This pattern applies to children without disabilities, but in the case of a child with developmental
disabilities this development progresses in a specifi c way, determined by the scope of
the disability. Children with a disability belong to a group of vulnerable consumers and are doubly
vulnerable, because of their age and developmental impairment. It seems important to create activities
and rules for their protection.
Description
Sponsor
Keywords
advertising, kinder-marketing, child with a disability
Citation
Studia Edukacyjne, nr 28, 2013, s. 243-262
Seria
ISBN
978-83-232-2731-1
ISSN
1233-6688