Presja środowiska jako determinanta konsumpcji mediów
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Date
2007
Authors
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Wydawnictwo Naukowe WNPiD UAM w Poznaniu
Title alternative
Pressure of the environment as the determining factor of media consumption
Abstract
The Author analyzes the issues related to the consumption of the media, that is to
satisfying a range of human needs by means of media reception. The consequence of
this analysis may be expressed in the following way: marketing makes people actually
work harder than they should in order to earn more money than they need so that they
can buy the products they do not really need for money they do not actually have in order to make an impression on their neighbors they do not even like and who are mainly
preoccupied with how to impress them most.
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Citation
Środkowoeuropejskie Studia Polityczne, 2007, nr 1, s. 173-188.
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ISBN
ISSN
1731-7517