Radiowa manipulacja słuchaczem za pomocą materiału muzycznego
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Date
2006
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Wydawnictwo Naukowe WNPiD UAM w Poznaniu
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Manipulating a Radio Listener by Means of Music Broadcasting
Abstract
The analysis of the material broadcast by radio stations leads the Author to conclude
that at present radio aspires to become one of the main providers of entertainment.
The advertising slogans, statements of radio anchorpersons, news, songs or
jingles make radio broadcasts something like a musical. This musical content remarkably
contributes to the atmosphere of lightheartedness and optimism. Music is fragmented
to the same degree as the news or announcements, and the listener is usually
forced to listen to only a fragment of a speech or song. The recordings are not run to the
very last sounds as when one approaches its ending the beginning of another one overlaps
it immediately. Mixes of different songs are also played, including several bars of
each, which is reminiscent of a video-clip for the ears.
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Citation
Środkowoeuropejskie Studia Polityczne, 2006, nr 2, s. 165-174.
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ISBN
ISSN
1731-7517