Ruch Prawniczy, Ekonomiczny i Socjologiczny, 1999, nr 3-4
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Item INTEGRATED QUALITY MANAGEMENT - KSZTAŁTOWANIE JAKOŚCI PRODUKTU TURYSTYCZNEGO W REGIONIE(Wydział Prawa i Administracji UAM, 1999) Gołembski, GrzegorzThe aim o f the article is to get a lecturer acquainted with selected new concepts of developing tourism - the result of which is growing necessity to ameliorate the quality itself of tourist product. In this respect a concept of integrated quality management in tourist regions was discussed in the article. Particular importance of a leadership and of determinating o f tourism development strategy in a given region have been stressed. Further - premises of applying such an integrated quality management under present Polish conditions were discussed and, on this occasion, some defaults of this system have been presented.