(Wydział Prawa i Administracji UAM, 1994) Ciechomski, Wiesław
The article is devoted to market research and analyses. In the first part, where areas of market
research are described, those pertaining to demand, product, distribution and promotion are
distinguished. In the second part the stages of marketing research are described, starting from the
problem and research objective definition and ending with the practical application of research
results and of the conclusions flowing therefrom. The entire article attempted to stress the importance
of complete, up-to-date and reliable information for a company's marketing management.