(Wydział Prawa i Administracji UAM, 1994) Kowalik, Stanisław
Ane article analyses the changes in consumer behaviour during the period of transition from
socialist -planned to market economy. Three types of consumer behaviour are distinguished: acquisition,
use, and disposal of goods. The theoretical basis of the analysis was Coombs' preference
theory. His conception was also used to indicate the dangers of inappropriate uses of advertising
regard to people with limited financial resources.