Journal of Multimodal Communication Studies, 2014, vol. 1 (1)
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Browsing Journal of Multimodal Communication Studies, 2014, vol. 1 (1) by Subject "multimodal texts"
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Item A proposal of a framework for analysis of multimodal message coherence (FAMC). Live report coherence pilot study(Wydział Neofilologii UAM w Poznaniu i Wydział Lingwistyki Stosowanej UW, 2014) Karaśkiewicz, Agata; Czoska, AgnieszkaWe present an application of Framework for Analysis of Multimodal Message Coherence (FAMC) to a pilot study on live report (LR) coherence impact on audience’s memory and impressions. The study participants (6) were asked to watch LR with or without coherence manipulation and asked to recall key information and unusual elements from LR. FAMC is based on the Event Indexing Model (EIM) of message processing (Zwaan, Langston and Graesser 1995, Zwaan and Radvansky 1998, Czoska and Kara´skiewicz in print). The framework may enable assessment of local and global coherence of a multimodal message and provide basis for testing the impact of coherence manipulation on message understanding.Item Multimodal Messages(2014) Żebrowska, EwaThe term ‘multimodality’ can be ascribed a range of meanings. The author focuses on the way it is used in linguistics – in text linguistics and computer-mediated communication in particular. In the article, an outline of current scientific discussion on ‘multimodality’ along with the author’s own definition of the term are presented. According to the author, multimodality incorporates a wealth of semiotic elements of a given message on the one hand, and the process of directing the message in the reception process to various senses on the other.