Il mito del paese di Cuccagna e la pubblicità televisiva italiana
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Date
2006
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Wydawnictwo Naukowe Uniwersytetu im. Adama Mickiewicza w Poznaniu
Title alternative
The myth of the land of Cuccagna and Italian television advertisement
Abstract
The article compares medieval and Renaissance literary descriptions of the mythic land of eternal
bliss and prosperity Cuccagna with pictures and texts of Italian television advertisement of the
nineties. The characteristic moments of these descriptions such as, for example, abundance,
satisfying sensual needs, celebrating and feasting as well as the evaluation of the described
phenomena, in these distant texts of culture, are very similar to each other. Italian television
advertisement appears as another contemporary image of the land of bliss Cuccagna.
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Citation
Studia Romanica Posnaniensia, 2006, vol. 33, pp. 17-30.
ISBN
978-83-232-2145-6